{"id":1181,"date":"2022-03-15T21:05:16","date_gmt":"2022-03-15T21:05:16","guid":{"rendered":"https:\/\/ucal.edu.pe\/blog\/vive-ucal\/6-cursos-para-ser-mas-competitivos-en-el-entorno-digital\/"},"modified":"2025-05-31T04:32:04","modified_gmt":"2025-05-31T04:32:04","slug":"6-cursos-para-ser-mas-competitivos-en-el-entorno-digital","status":"publish","type":"post","link":"https:\/\/ucal.edu.pe\/blog\/vive-ucal\/6-cursos-para-ser-mas-competitivos-en-el-entorno-digital\/","title":{"rendered":"6 cursos para ser m\u00e1s competitivos en el entorno digital"},"content":{"rendered":"

Experta de UCAL nos brinda recomendaciones para capacitarse en herramientas y estrategias digitales para mejorar las oportunidades profesionales y potenciar los negocios y emprendimientos.<\/p>\n

<\/p>\n

En el inicio de la pandemia, todos los negocios tuvieron qu\u00e9 digitalizar su forma de venta. Esto gener\u00f3 un aumento de las transacciones virtuales <\/strong>hasta cuadruplicarse.<\/p>\n

Las plataformas digitales brindan ventajas y beneficios para los negocios<\/strong>. En l\u00ednea con ello, un estudio realizado por Euromonitor International revela que para el 2025 el comercio electr\u00f3nico en el Per\u00fa<\/strong> se incrementar\u00e1 en 110 %. Para Ada Kanashiro, directora de Educaci\u00f3n Continua y Postgrado de la Universidad de Ciencias y Artes de Am\u00e9rica Latina (UCAL), esta proyecci\u00f3n abre m\u00faltiples oportunidades a los negocios. \u201cPara que un negocio pueda crecer debe explorar todas las opciones que le ofrece el mundo digital y adaptar su estrategia seg\u00fan su p\u00fablico, objetivos y necesidades; estamos frente a un nuevo escenario en la comunicaci\u00f3n digital, se necesitan nuevas habilidades para abordar al potencial consumidor de manera planificada y personalizada\u201d<\/em>, comenta.<\/p>\n

Por eso, junto a otra experta nos recomiendan 6 cursos de educaci\u00f3n continua para aprovechar al m\u00e1ximo el mundo digital en los negocios<\/strong>:<\/p>\n

E-commerce:<\/h3>\n

Comprender la din\u00e1mica del comercio electr\u00f3nico es fundamental para destacar en los negocios. Con este curso, aprender\u00e1n a gestionar una tienda virtual, analizar m\u00e9tricas y dise\u00f1ar estrategias, a trav\u00e9s de diferentes canales digitales.<\/p>\n

Marketing digital:<\/h3>\n

Tener una visi\u00f3n general de c\u00f3mo funciona el marketing en los entornos digitales les permitir\u00e1 dise\u00f1ar estrategias efectivas, conectar con los usuarios, fidelizarlos y concretar ventas que impacten en los objetivos de negocio.<\/p>\n

Gesti\u00f3n de redes sociales:<\/h3>\n

Promocionar productos o servicios por Internet, hoy en d\u00eda, es indispensable. Con este curso, las personas podr\u00e1n gestionar las redes sociales en tendencia, analizar m\u00e9tricas y dise\u00f1ar estrategias para cada una de ellas.<\/p>\n

WordPress 360%:<\/h3>\n

Para crear la p\u00e1gina web de un negocio, no se requiere ser experto en programaci\u00f3n, basta con aprender las herramientas para crear y posicionar org\u00e1nicamente una p\u00e1gina web en WordPress, con un estilo de look and feel creativo.<\/p>\n

Fotograf\u00eda comercial:<\/h3>\n

Vender un producto por Internet depende mucho de la fotograf\u00eda. Por ello, es necesario conocer las estrategias, herramientas y conceptos de producci\u00f3n para hacer fotograf\u00edas publicitarias que promuevan la acci\u00f3n de compra.<\/p>\n

Video maker:<\/h3>\n

Los videos para plataformas como TikTok, YouTube e Instagram tienen un alto impacto en los consumidores. Por tanto, para destacar en el mercado, se necesitan capacidades creativas y habilidades t\u00e9cnicas para la realizaci\u00f3n de un contenido audiovisual corto pero con una narrativa impactante.<\/p>\n

La capacitaci\u00f3n permanente <\/strong>y el desarrollo de nuevas competencias es crucial para avanzar al ritmo de la transformaci\u00f3n digital y ofrecer soluciones creativas e innovadoras a los problemas y necesidades del mercado actual, desde cualquier sector econ\u00f3mico.<\/p>\n

Conoce m\u00e1s sobre los programas de educaci\u00f3n continua:<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Experta de UCAL nos brinda recomendaciones para capacitarse en herramientas y estrategias digitales para mejorar las oportunidades profesionales y potenciar los negocios y emprendimientos.<\/p>\n","protected":false},"author":1,"featured_media":1665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vive-ucal"],"yoast_head":"\n6 cursos para ser m\u00e1s competitivos en el entorno digital - Blog UCAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucal.edu.pe\/blog\/vive-ucal\/6-cursos-para-ser-mas-competitivos-en-el-entorno-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 cursos para ser m\u00e1s competitivos en el entorno digital - 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