{"id":1130,"date":"2015-05-16T01:38:02","date_gmt":"2015-05-16T01:38:02","guid":{"rendered":"https:\/\/ucal.edu.pe\/blog\/vive-ucal\/packaging-lo-que-vemos-convence\/"},"modified":"2025-05-31T04:00:16","modified_gmt":"2025-05-31T04:00:16","slug":"packaging-lo-que-vemos-convence","status":"publish","type":"post","link":"https:\/\/ucal.edu.pe\/blog\/diseno\/packaging-lo-que-vemos-convence\/","title":{"rendered":"Packaging, lo que vemos convence"},"content":{"rendered":"<p>Lo de adentro importa y mucho, lo de afuera tambi\u00e9n. \u00bfPor qu\u00e9 es importante un empaque para el \u00e9xito de un producto o servicio? No s\u00f3lo se cubren aspectos funcionales como proteger, informar, contener y usar.<br \/>\n<!--more--><\/p>\n<p>El packaging es un elemento clave en el proceso de comunicaci\u00f3n de marca por lo tanto comunica atributos y beneficios mediante el empleo de fotograf\u00edas, ilustraciones, im\u00e1genes, textos, colores y texturas, genera innovaciones en la fabricaci\u00f3n y producci\u00f3n al utilizar insumos reciclados.<\/p>\n<p>Un envase resume una historia que transmite una narraci\u00f3n a una audiencia con la que desea establecer la conexi\u00f3n racional y emocional.<\/p>\n<p><img decoding=\"async\" alt=\"Packaging\" data-align=\"center\" data-entity-type=\"file\" data-entity-uuid=\"92fa1f00-20b2-41aa-8d0f-fa9b92a09dbf\" src=\"\/blog\/sites\/default\/files\/inline-images\/packagingv-dentro_0.jpg\" \/><\/p>\n<p>Las formas y ergonom\u00eda contribuyen a recordar la marca un cl\u00e1sico es la forma de la botella Absolut Vodka, de la misma manera los rituales, como descorchar una botella de champagne, las sensaciones al oler una bolsa de caf\u00e9 contribuyen a transmitir la experiencia. Las texturas, colores e im\u00e1genes ayudan a la narraci\u00f3n de la historia de marca.<\/p>\n<p>Un aspecto vital para generar el menor impacto posible en el ambiente al momento de dise\u00f1ar un packaging son:<\/p>\n<ul>\n<li>Sostenibilidad, materias primas utilizadas, la cantidad de emisiones de gases efecto invernadero que produce el empaque.<\/li>\n<li>Ciclo de Vida, los impactos medioambientales y si es posible ir generando cambios en su fabricaci\u00f3n para que cada vez su impacto sea menor.<\/li>\n<li>Reducir, Reutilizar, Reciclar, de tal forma que vamos ajustando en la l\u00ednea de fabricaci\u00f3n del empaque la reducci\u00f3n en el material empleado, reusar los materiales y reciclarlos.<\/li>\n<li>Manifiestos de Packaging, como por ejemplo pop corn como relleno reemplazante a los trozos de poliestireno expandido (tecnopor) o papel triturado, en este caso las palomitas de ma\u00edz se bio-degradan m\u00e1s r\u00e1pido que el tecnopor.<\/li>\n<li>Reutilizar el packaging, el re-uso de c\u00e1maras de ruedas para la fabricaci\u00f3n de carteras o correas por ejemplo.<\/li>\n<li>Un packaging m\u00e1s verde contribuye a generar valor y mejores percepciones que se transforman en preferencias hacia la marca del producto o servicio que estamos ofreciendo.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lo de adentro importa y mucho, lo de afuera tambi\u00e9n. \u00bfPor qu\u00e9 es importante un empaque para el \u00e9xito de un producto o servicio? No s\u00f3lo se cubren aspectos funcionales como proteger, informar, contener y usar.<\/p>\n","protected":false},"author":1,"featured_media":1589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging, lo que vemos convence - Blog UCAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucal.edu.pe\/blog\/diseno\/packaging-lo-que-vemos-convence\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging, lo que vemos convence - Blog UCAL\" \/>\n<meta property=\"og:description\" content=\"Lo de adentro importa y mucho, lo de afuera tambi\u00e9n. \u00bfPor qu\u00e9 es importante un empaque para el \u00e9xito de un producto o servicio? 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